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Burson-Marsteller Communications Group has recently conducted a study which shows that 79% of Fortune 100 companies are currently embracing social media as part of their online marketing strategy. The research gives evidence regarding detailed use of the latter by those companies. There are four main social networking sites they are focusing on analysing. It is by now a known fact that Top 100 puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. For traditional marketing, this has always given them a boost. The question now is: can their resources still represent that great an advantage when it comes to their online marketing strategy and their involvement in creating a strong online brand? There are voices saying social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important. The study analyses their use of four of the largest social networking channels: Facebook, Twitter, YouTube and Business Blogs.

Some companies, especially the smaller ones, are wary of social media and cannot figure out the right way to use it. Some business owners are outright scared of using social media, but once these business owners overcome their fear, it’s time to act. Here are the tips for companies beginning their journey in social media.

Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. But how do you find out if your social media strategy is effective? Return on investment (ROI) is what most would like to look into as to measure their social media success. But it seems to be very difficult to capture the right metrics of your social media campaign and transpose them into ROI. In one of our prior posts, we have analysed the most important metrics one should monitor from social media. We were mentioning there: Visitors and Sources of Traffic, Level of Engagement & Bounce Rate, Membership on Social Network & Activity Ratio, Brand mentions in social media, Conversions, Loyalty and Blog interaction. However, these metrics don’t make the process of measuring ROI easier. This topic has been recently highly analysed by social media experts. Some have gone so far as to say it is impossible to measure ROI, others have concluded it is a mistake to try to put Social media and ROI together. Nevertheless, we would like to suggest few steps that would make your ROI measurement easier:

Part of Jewish culture is a love of food. Some say that Jews love their food more than their drink! The meal is something to look forward to at a Jewish wedding or barmitzvah, and an opportunity to sample tantalizing culinary delights. Throwing a party is like show business, and to become a good host, and ensure all runs smoothly, it is recommended to hand the job over to a dedicated team of professional kosher caterers.

A Master of Ceremonies (MC) or toastmaster usually presents performers, speaks to the guests and generally keeps an event moving. They take the worry and strain away from the hosts so that the families and guests can relax and enjoy themselves.

While many of today’s most popular wedding gowns are sexier and more revealing than ever, styles that show too much skin – like strapless, backless and low-cut gowns may not be kosher under the chuppah. Below, are some guidelines for keeping on the right side of the Rabbi whilst retaining your sense of fashion and style.

With Hayley snapping your every move from getting dressed until the party finishes, having a bad hair day is not an option. Whether you aspire to a traditional, modern, casual or off-the-wall interpretation of the blushing bride you should aim to look like an A-list celebrity version of yourself and not arrive under the Chuppah or at the alter virtually unrecognisable. The real secret of looking beautiful on your big day is to relax and keep it simple.

When building an online marketing strategy it is not enough to consider improving the visibility of your website through social media marketing or making your website number one in search engine rankings. There is nothing worse than succeeding in getting potential customers to your website and then losing them because of a poor usability design of the website. There are a number of online businesses losing sales on a daily basis and most of them because of ignoring the importance of usability on their site. Using our experience in managing eCommerce websites along with a brief research, we have identified four main areas online businesses should focus on: Shopping Cart Usability, Checkout Process, Website Navigation and Social Media Usability.

Although it was launched only 5 years ago, most of those involved in managing a website are by now familiar with the general use of Google Analytics as to monitor the performance of your online marketing strategy through your site. All those who have a blog or a website have learned how to use the report categories on the left hand side bar in Google Analytics. That’s how you can keep track of the number of visitors, time they spent on your site, landing page, demographics and many other useful data. Nevertheless, not that many appreciate the advantages of the Goals report in Google Analytics. That is mostly because it is not that straightforward in using it. Setting up Goals is a very good way to measure the success rate of your website. Especially for e-commerce businesses, this can be of great help. Here are the steps to setting up Goals and funnels in Google Analytics.