Webinar Strategy – Work Smarter, Not Harder
Webinar strategy. Get this wrong and all your hard work will be for naught.
First, what do you want to accomplish with your webinar? Do you want to educate your audience? Do you want to sell your products and services at the end? Do you want to train existing customers or employees?
Once you have decided on your purpose, you can start planning. For example, if you are trying to educate your audience, you should include a “call to action.” This could be a visit to your website, a “buy now” button, or a phone number on the bottom of your webinar screen.
If you are trying to sell a product on your webinar, design your webinar presentation with the pitch in the middle and your best points at the end. That way, they will remain on the webinar through the pitch in order to get to the best points at the end.
Consider using the “how to choose a professional” strategy. It works well for professionals who are trying to sell their services to new customers. You list ten crucial qualifications for picking someone in your profession. The catch is you will meet all of the qualifications. And since your potential customers have already met you through your webinar, they will very likely pick you to help them.
Another webinar strategy is to explain a very complicated process and then, offer the “done for you” service at the end. Tax attorneys could design a webinar about the top five tax changes for the coming year and explain them in great details. Even down to which forms to file by what deadlines.
After you’ve finished laying out all this information, offer to do it for them for a set fee. They will feel empowered from the content of the webinar but also relieved that someone else could do it all for them.
One final strategy is to “prequalify” your viewers. You teach them on your webinar about your products and services BEFORE you ever talk on the phone with them. This is the process of prequalifying folks. The cool part is they see you as an expert in your field because of your interactions with them through the webinar.
One industry where this would work is lasik eye surgery. If you hosted a one-hour webinar, educated your audience, and then allowed for question and answers, you would be left with individuals who are serious about the procedure. All that is left is to give a call to action such as your office phone number to set up an appointment.
Imagine the qualified applicants you would get if they were devoted enough to sit through a 60-minute webinar and then pick up the phone to call your office! Your closing ratio would go through the roof!
Just think about how well your time would be spent on talking to the people who called your office after a webinar. A lot of their questions would already be answered, AND they would likely be ready to make an appointment.
Stephen Beck is an expert at teaching individuals and small businesses how to increase their sales using webinars! He invites you to an informative FREE weekly webinar to discover webinar strategy that only the most successful webinars use. Hurry, these fill up quickly! Lock in your place here: http://www.WildlyWealthyWebinars.com
