CCTV Services Provide More Than Just Shrinkage Control
Shrinkage in the retail business is the amount of product that goes out the door without being paid for. Initially, CCTV services were intended to control shrinkage and identify and apprehend shoplifters. The utilization of CCTV services has accomplished that task. Unfortunately, many businesses who utilize CCTV services overlook the other assets of CCTV and only focus on shrinkage control.
Even the most unsophisticated of customers can recognize areas of a store that have CCTV coverage. The black dome in the ceiling can have a camera inside of it that is monitoring a set of shelves or merchandise cases. The simple fact that the black dome is there is an indication that a CCTV camera may or may not be inside. If there is a camera inside, “big brother” is watching. The mere existence of the dome serves as a deterrent to shrinkage.
How many businesses actually know what their busiest days and hours are on the store floor? Through the use of CCTV services the customer traffic flow can be monitored and charted. Through the use of this monitoring and charting, staffing in the store can be optimized to provide the most staff at the busiest times. This leads to greater customer satisfaction and repeat customers.
CCTV services also provide the management the opportunity to monitor the movements and actions of the staff in the company. One of the biggest loss areas in any company is employee theft. CCTV services can monitor the staff, providing the opportunity to see who is actually working and who, when times are slow in the business are not working in a productive mode. This semi-covert observation provides the ownership and management an objective way to determine exactly who the valuable employees are.
Nuisance lawsuits are unfortunately a fact of life. If a business hasn’t been subjected to one, the owners and management know of a business that has suffered a loss to a nuisance lawsuit. Nuisance lawsuits often involve purported slips and falls. Properly placed CCTV cameras can and do record the actual happenings in potential areas of slips and falls. The documented footage of the area at the time of the purported slip or fall can often prove that the nuisance lawsuit is invalid to both attorneys and the courts.
CCTV services do provide a measure of shrinkage control, the business owner should not ignore however the additional benefits of CCTV services. The ability to monitor staff and customers, the ability to negate nuisance lawsuits is both valid and in actual use today. CCTV services for a modest investment provide an invaluable asset for any company.
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